Who We Are Get to Know Your Financial Guides

Dive into the stories of the financial professionals who’ll be in your corner, providing strategies for your retirement every step of the way.

MEET YOUR GUIDE

Kenneth D. Greene, RSSA®

Ken Greene is an educator and advisor. He has a passion for learning and teaching. Ken graduated from the University of Nevada, Reno (UNR) with two Bachelor of Science degrees, where he majored in electrical and civil engineering and minored in mechanical engineering. He has been a licensed Professional Engineer (PE) in civil engineering since 2005. Ken is a licensed insurance agent, a Registered Social Security Analyst® (RSSA)® and an Investment Adviser Representative for GreeneFI Wealth Strategies Ltd. (GreeneFI). Lastly, he has hosted over 300 episodes on the "Engineer of Finance" podcast, which can be found on Apple Podcasts and Spotify.

Ken entered the financial services field in 2008. Ken founded GreeneFI in August 2013. The purpose of GreeneFI is always to treat every client as he wants to be treated. Ken loves to learn, teach and be a lifelong mentor for his clients. The main goal is to help his clients protect their assets and create more wealth with more certainty.

Ken lives in Reno, Nevada, with his wife, daughter and son. He loves the Reno-Tahoe area because his main outlets for fun are being outdoors with his family and friends skiing, playing tennis, hiking, mountain biking or playing in the water at Lake Tahoe.

The designation RSSA® (Registered Social Security Analyst®) is a registered trademark owned by NARSSA, The National Association of Registered Social Security Analysts Ltd. The National Association of Registered Social Security Analysts, Ltd. has no affiliation with the Social Security Administration or any other government agency.

Ken
GreeneFi_Dinosaur_about

Let's Talk About the
Dinosaur in the Room!

Joey, a green T-Rex dinosaur, is the identity that represents GreeneFI. As a businessman, Ken Greene’s father traveled frequently when Ken was a child. On one trip, his parents found themselves in a toy store in Toronto; they were searching to bring something back home for Ken and his brother. A little, green, stuffed-animal poked out of a corner and caught their eye – he was for Ken. That dinosaur became a friendly voice of guidance.
 
Ken named him Joey because he was fascinated as a kid by the stories he heard related to the Italian-American side of his family. And at the time, he thought it was a tough guy’s name – nobody would mess with a Joey. Ken took Joey everywhere, and his stuffed friend taught him lessons, protected him and provided guidance – yep, that dinosaur was his sage. Today, Joey represents GreeneFI – the company and brand. He was chosen because he brings calmness to something people can find stressful and difficult at times – their finances. Joey helps provide a sense of security, comfort and protection.
 
“Joey is deeply personal to me and is a perfect reflection of GreeneFI – fiercely protecting the people he works for, always.”
- Ken Greene

STRATEGIC RELATIONSHIPS

AE Wealth Management-Logo-Color

As part of our commitment to offering comprehensive financial services, we have engaged with AE Wealth Management, an SEC Registered Investment Advisory (RIA) firm based in Topeka, Kansas. Founded in 2016, AE Wealth Management supports independent financial advisors like us with a dedicated team of more than 140 professionals specializing in operations, compliance, investment management and coaching.

AE Wealth Management manages over $50 billion in assets under management (AUM) as of May 2026. AE Wealth Management serves as a turnkey asset management platform, providing resources and support for delivering investment advisory services. By collaborating with AE Wealth, we are able to access a diverse range of products and services from industry professionals designed to help address the complexities of today’s financial landscape. This relationship enhances the strategies and guidance we can offer as we work together toward your financial goals.

Click below to learn more about AE Wealth Management and how they help us support our clients.

LEARN MORE ABOUT AE WEALTH MANAGEMENT

AE Wealth Management, LLC (AEWM) is an SEC Registered Investment Adviser (RIA) located in Topeka, Kansas. Registration does not denote any level of skill or qualification. GreeneFI Insurance Solutions Ltd. is not an affiliate company of AE Wealth Management, LLC. Investing involves risk, including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values.

This information is not intended to be used as the sole basis for financial decisions, nor should it be construed as advice designed to meet the particular needs of an individual’s situation. None of the information contained herein shall constitute an offer to sell or solicit any offer to buy a security or insurance product.